Kubili is a simple identity mixed with hidden details and meaning.


When trying to come up with a name and identity for our new startup company, we wanted it to embody something that would relate to South Africa.

As Zulu is the most spoken language in South Africa we chose the name Kubili. When translated into english it means ‘both’ and ‘functional’.

The meaning of the given name Kubili represents innovation, independence, determination, courage, sincerity and activity.

What more could you want from a name? So it stuck.


When creating our logo we each wanted something to represent us as individuals which could then be brought together and combined into one.

So we used punctuation marks as these individual symbols, both similar and both with a bit of meaning behind them.